To Kickstarter or not to Kickstarter in 2017


As previously announced, Soul Reaper will be featured on Square Enix Collective on July 17th ( The next step for us after that was to immediately start a Kickstarter campaign and hope for the best. We recently decided against it; we won’t be doing a Kickstarter just yet. The timing is not right.

We recently decided against it; we won’t be doing a Kickstarter just yet.

We’ve analyzed many different video game campaigns from this year, last year and even before. As everyone knows, the trend is not very positive, mostly because of high profile failures: successful campaign; bad, or unreleased product. People are scared of backing projects nowadays, with reason. And especially for studios like ours where we haven’t released a single game yet. It hardly matters how much experience we have in the industry; as a team, we have not proven ourselves yet. And that’s kind off the key here: no one cares about us, because no one knows us. We lack the required social influence to have a successful campaign.

And that’s kind off the key here: no one cares about us, because no one knows us. We lack the required social influence to have a successful campaign.

Is that a bad thing that we’re postponing our Kickstarter campaign until we do reach said “social influence”? Well, no. Not for us at least. We’re aiming to finish the development of the game in Q4 2018. It’s like in 1 year and 5 months if we’re aiming for December! That was our realization recently: we’re not in a hurry. At all. Most recent successes on Kickstarter are games that are close to completion, like Sundered for example ( It’s much easier to convince players if they can playtest a well polished pre-alpha version and see that no matter if they back or not, the game will still be done. For backers, it’s great since they get the game for cheaper, and in a few weeks or months only.

So yeah, we’re postponing because of these two things:

  1. We don’t currently have a big enough social influence

  2. We’re not close enough to the release of the game

So what are you doing then?

Nothing really. At least, nothing to replace Kickstarter.

In the next year or so, we’ll do everything in our power to increase our social influence: be active on social media, forums, groups, local events, not-so-local events, etc. If anyone has suggestions, please let us know.

But also: spend time on developing the game. Everyone tells us how much work it is to run a Kickstarter campaign. We believe them. Time we spend running the campaign is time we don’t spend building the game.

Is that a good decision? What do you think?

First published here:

BIG NEWS: Square Enix is featuring Soul Reaper on their Collective platform!!!

The feature will be from July 17th to August 14th on

Help me support myself and my team by voting “yes” on July 17th. It takes 2 minutes, costs nothing and helps for the success of the game afterwards!

What does that mean?


Everything to me personally. I’ve been working on and off on Soul Reaper for about 2 years during my spare time (if you consider 20–30 hours per week spare time!). When Soul Reaper was awarded a grant from the Ontario Media Development Corporation, I was able to hire very talented artists to make the project way more visually appealing, but there wasn’t enough money to pay myself.

If you read my previous post, you know I recently quit my job and started focusing on Soul Reaper full-time. Bold move considering I’m not making ANY money anymore. But I knew there was something to this project and was willing to give it my all for people, who like me, just can’t wait to have another great old-school style role-playing game to play, but on newer generations of consoles.

What’s the big deal?


Getting featured by Square Enix Collective means TONS of exposure (like millions of potential players!). This is very valuable helping for our Kickstarter campaign after if Soul Reaper is popular enough on their platform.

Just to put this in perspective: 100s of studios around the world send their pitch every month to get one of the coveted 4 spots per month! Which means we’re at least in their top 4% for this month. It’s a great honour and humbling experience; some of the games they feature are quite incredible and the teams behind them are usually larger than Power Level Studios. Being judged on the same level as them is as scary as it is exciting. I knew we were into something from day 1, but seeing my favourite company in the world agree with me is just an incredible feeling!

How important is it?

Our current optimal projected plan at Power Level Studios is as follows:

  1. Get featured by Square Enix Collective — Check

  2. Have a successful Kickstarter campaign

  3. Obtain a second round of funding through Ontario Media Development Corporation for going into production (

  4. Obtain the CMF Commercial Projects fund (

All these steps are required for us to finally make a living making this incredible game. If step 2 fails, then there’s no step 3 or 4.

Hitting all 4 points means we make an incredible game for gamers all around the world. And we get paid to do it!

How can I help?

Glad you asked!


In order for Soul Reaper to be popular on Square Enix Collective, I need people to vote “yes” that they would support the game. To be worth their effort to support us, we’re aiming to have over 85% supportIT’S INCREDIBLY AMBITIOUS! Less than 35% of the projects reach that, even though they look incredible!

Voting will start on July 17th You will need an account to vote. You can create one using Facebook or by using email or Steam. It’s a 2 minute process to vote and it’s free. IT WOULD MEAN THE WORLD TO ME AND MY TEAM if you could take these 2 minutes to make the project successful.

As a bonus, we’ll send you a free “thank you” wallpaper that you can put on your desktop or on your cellphone!

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